Primovelo is the meeting place of form and function. Discover the finest selection of carefully curated brands, designed to improve the experiences of cyclists who love to ride. We offer precision bike fitting, custom bike building and the finest cycling products for cyclists with the highest expectations.
As experts in our field and in our craft, we’re dedicated to providing the best possible service for our customers. We’re here to offer true direction, guiding you to the best fit, builds and brands, in tune with your individual riding style.
Custom
The pinnacle of the Primovelo offering. We’re experts in creating the finest bikes for the most discerning cyclists. We’re obsessive about detail and unwilling to settle for anything short of excellence. Your dream bike is waiting for you.
Off the shelf
With our carefully curated selection of cycling products and deep industry knowledge, we’re certain we’ll have something just right for you. Whether you’re in need of a complete build, or advice on your next wheelset, we’re here to guide you to the ideal product.
Set against the rolling hills of the San Francisco Peninsula, Primovelo is a clubhouse for cyclists to gather and connect. Whether you use our store as a meet-up spot for your Saturday ride up Kings Mountain, or buy your first custom bicycle with us, we’ll welcome you with the best possible service (and espresso).
Workshop
Purpose, Passion, Performance. The three tenets of our industry leading workshop. We can hang with the best on the climbs of San Francisco, but in the workshop, the real work happens. We strive for excellence in everything we do, and we’re well equipped to fit, fix and finish your bicycle.
Bike fitting
Our comprehensive, industry-leading bike fit process begins with a discussion of your goals, riding style and personal preferences. Next, we assess every detail of your personal physiology, using our state-of-the-art bike fitting jig. Finally, we apply your custom fit data to your current bike, or recommend the perfect bike for your specific needs.