Purpose, Passion, Performance. Three tenets that guide us in everything we do. Primovelo began in 2024 with the simple goal of offering the finest in cycling for those searching for quality, authenticity and charisma. We’re experts in our craft, in love with the romance of cycling and dedicated to creating the world’s most beautiful, characterful bespoke bicycles.

We see ourselves as mentors and advisers, here to guide you to cycling excellence through a carefully curated selection of components, apparel and gear, with strong industry connections to the best brands in the business. Bike fitting is an integral part of our offering, the lifeblood of the bespoke bicycle process and the force which guides us.